Selected experience across Sprite, Best Buy, Target, HBCUgo, Montage, Amira Learning, and digital product ecosystems.
“Tarus combines product strategy, creative leadership, and operational thinking in a way that consistently elevates both the work and the teams around him.”
A collection of product systems, streaming experiences, brand moments, and story-driven platforms shaped for engagement and growth.
Streaming / CTV / Culture
The Culture Rebuild™
Led the redesign and platform transformation of HBCUgo across OTT, mobile, and connected TV — aligning product experience, audience engagement, and monetization systems for scale.
AI Learning / Gamified Education
Amira AI Learning
Led end-to-end product and experience design for an adaptive learning ecosystem — combining AI, storytelling, gameplay systems, and behavioral engagement to improve literacy participation, retention, and student confidence.
Story IP / Interactive / Youth
The Focus Flame™
A narrative IP blending visual storytelling, emotional interaction, and product thinking to help neurodivergent youth see focus as power.
Associate Creative Director, Product & Experience
Most startups and media platforms don't struggle because of bad ideas. They struggle when product, brand, audience experience, and execution stop working together.
Tarus D. Stills helps teams align product strategy, UX systems, storytelling, and go-to-market thinking into cohesive digital ecosystems built for engagement, clarity, and scale.
“The best audience experiences happen when product, story, and systems work together.”
His work spans streaming platforms, interactive media, audience engagement systems, and culturally-driven digital experiences — operating at the intersection of product thinking, brand storytelling, and scalable execution.
From UX architecture and platform strategy to creative direction and audience growth, he builds connected experiences designed to move products, brands, and people forward.
We help startups and digital platforms structure products that feel intuitive, scalable, and aligned to user behavior.
We create connected visual systems that align brand, interface, and product experience into one recognizable ecosystem.
From landing pages to full digital ecosystems, we build platforms designed to support growth and audience interaction.
We help teams shape how products are introduced, experienced, and understood during key growth phases.
We help sports and streaming platforms create digital experiences that support fan engagement, discovery, sponsorship visibility, and retention.
A strategic framework for shaping how digital products are built, experienced, and scaled.
UX systems, feature flows, and interaction models designed to improve clarity, engagement, and retention across web, mobile, and streaming environments.
Visual and narrative systems that help products feel cohesive, recognizable, and aligned across every digital touchpoint.
Websites, landing pages, and digital ecosystems designed to support conversion, storytelling, and scalable growth.
Launch-focused experience strategy designed to help products communicate value clearly and drive audience engagement from day one.
“A trusted partner for years. Consistent, reliable, and genuinely invested in our mission.”
Leadership & Partner Feedback
Leadership feedback from partners and collaborators across product strategy, UX systems, storytelling, and organizational execution.
“Tarus is one of those rare leaders who combines technical depth, creative intelligence, and genuine mentorship. His ability to simplify complex challenges while motivating teams and fostering collaboration left a lasting impact on both my professional growth and the quality of the work around him.”
“Tarus has a strong instinct for translating complex ideas into cohesive digital experiences. His understanding of information architecture, interaction design, and motion systems consistently helped shape thoughtful, visually compelling work across multiple projects.”
“Tarus brings a rare combination of product strategy, systems thinking, and creative leadership. His ability to align user experience with business objectives consistently elevated both the work and the teams around him. He approaches challenges with clarity, integrity, and a strong operational mindset that drives meaningful results.”
“Tarus is an exceptional creative thinker and visual communicator. His ability to blend technical systems, storytelling, and design strategy allows him to push creative work beyond execution into experiences that feel purposeful and culturally relevant.”
“Tarus demonstrated leadership and initiative early on by identifying operational gaps and proactively building systems that improved internal processes and communication. His ability to combine structure, creativity, and strategic thinking made an immediate impact across the organization.”
“Tarus combines product thinking, brand storytelling, and creative systems leadership in a way that consistently pushes the work forward. His UX instincts, strategic perspective, and ability to shape cohesive digital experiences make him a strong partner across both product and brand initiatives.”
