GeniusSports
Built fan engagement ecosystems across Social streaming, sports data, and interactive experiences.
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TARUS D. STILLS
Designing the systemsbehind audience experiences.
Tarus D. Stills helps teams align product strategy, UX systems, storytelling, and go-to-market thinking into cohesive digital ecosystems built for engagement, clarity, and scale.
Start a ConversationCapabilities
The Value of Product Systems™
Every strong product lives in the space between vision, execution, and adoption.
Start a ConversationTranslate complex platform capabilities into customer-facing value
Bridge product, engineering, GTM, and design execution
Build scalable engagement and operational systems
Accelerate 0→1 MVP and roadmap delivery
Prototype and validate workflows using AI-native tooling
Align product launches with adoption and operational readiness
Track Record
Relevant Experience
01GeniusSports
Built fan engagement ecosystems across Social streaming, sports data, and interactive experiences.
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02HBCUgo Sports
Helped scale OTT/CTV platform ecosystems across Roku, Plex, Apple TV, and web.
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03Cutclass
Product systems and digital platform strategy for creator-driven learning experiences.
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04Caiden’s Courage
Developing a cross-platform SEL + interactive storytelling ecosystem for kids.
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Track Record
Relevant Experience
Engagement Model
Example Engagement Structure
A strategic systems arc — discovery through launch — designed for clarity, velocity, and measurable adoption.
Phase 1 Discovery & Alignment(Week 1–2)
- product + GTM workflow audit
- roadmap analysis
- operational bottlenecks
- launch readiness evaluation
Phase 2 Systems & Execution(Week 3–8)
- GTM/product alignment
- workflow systems
- adoption optimization
- AI-assisted prototyping
- product/design acceleration
Phase 3 Launch & Optimization(Week 9–12)
- rollout support
- KPI monitoring
- engagement optimization
- operational refinement
- future-state recommendations
Focus Areas
Core Strengths
- Product Systems
- GTM Strategy
- UX Architecture
- Interface Design
- Engagement Design
- AI Workflows
- Ecosystem Thinking
- Operational Scaling
- Interactive Storytelling
- Illustration
Let's alignproduct, story, andsystems.
Available for strategic consulting, fractional product leadership, and ecosystem design engagements.