GeniusSports
Built fan engagement ecosystems across Social streaming, sports data, and interactive experiences.
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CHAPTER 02
TARUS D. STILLS
The System Behindthe Worlds
Still-i-ano is the creative identity of Tarus D. Stills — a producer, creative technologist, and product leader working at the intersection of story, systems, and emerging technology.
Cartoon Network • PBS Kids • DC Comics • Amira Learning • HBCUGo • State Farm
Start a ConversationCapabilities
The Value of Product Systems™
Every strong product lives in the space between vision, execution, and adoption.
Start a ConversationTranslate complex platform capabilities into customer-facing value
Bridge product, engineering, GTM, and design execution
Build scalable engagement and operational systems
Accelerate 0→1 MVP and roadmap delivery
Prototype and validate workflows using AI-native tooling
Align product launches with adoption and operational readiness
Who is Stilliano
Product. Story. Systems.
I build experiences that sit between product, story, and culture.
Over the last decade I've led work across sports streaming, children's media, AI learning platforms, retail technology, interactive installations, and original IP development.
My work combines product thinking, audience engagement, creative direction, and emerging technology to help ideas become systems people actually return to.
Whether designing fan engagement ecosystems, interactive learning platforms, retail experiences, or story-driven worlds, I focus on creating experiences that connect emotionally and scale strategically.
Design is the tool. Engagement is the outcome.
Track Record
Relevant Experience
01GeniusSports
Built fan engagement ecosystems across Social streaming, sports data, and interactive experiences.
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02HBCUgo Sports
Helped scale OTT/CTV platform ecosystems across Roku, Plex, Apple TV, and web.
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03Cutclass
Product systems and digital platform strategy for creator-driven learning experiences.
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04Caiden’s Courage
Developing a cross-platform SEL + interactive storytelling ecosystem for kids.
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Track Record
Relevant Experience
Engagement Model
Example Engagement Structure
A strategic systems arc — discovery through launch — designed for clarity, velocity, and measurable adoption.
Phase 1 Discovery & Alignment(Week 1–2)
- product + GTM workflow audit
- roadmap analysis
- operational bottlenecks
- launch readiness evaluation
Phase 2 Systems & Execution(Week 3–8)
- GTM/product alignment
- workflow systems
- adoption optimization
- AI-assisted prototyping
- product/design acceleration
Phase 3 Launch & Optimization(Week 9–12)
- rollout support
- KPI monitoring
- engagement optimization
- operational refinement
- future-state recommendations
Focus Areas
Core Strengths
- Creative Direction
- Product Strategy
- Audience Engagement
- Interactive Experiences
- Brand Systems
- Experience Design
- Storytelling
- Gamification
- Emerging Technology
- Cross-Functional Leadership
- Go-To-Market Thinking
- Platform Design
Let's build experiences people return to.
From audience platforms and interactive products to brand ecosystems and original IP, I help organizations connect strategy, story, and execution.